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JUNE 5th 2024
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The Middle East Sports Investment Forum is the only event of its kind, bringing the key sports stakeholders from across the Middle East to London to share  their vision for regional sports development.


The event will welcome the Ministries of Sport, government representatives, sports clubs, venues and sports business leaders to see how private and public sector can work together to achieve the region's ambitious sports agenda.

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The rise of sports in the Middle East has been growing rapidly, as countries in the region look to diversify their economies from Oil & Gas and provide a prosperous future for their populations. The Qatar World Cup in 2022 showed the scale and potential for the region in terms of becoming the world leading destination for international sports competitions and events.

Since then, the Middle East has continued to show its ambitions in the world of sports led largely by the Vision to 2030 initiative in Saudi Arabia that plans to change the landscape of the country’s economy by the end of the decade. Sports investment and infrastructure is one of the key pillars of this vision and the world has seen this play out through the Saudi Public Investment Fund’s investments in F1, The Saudi Pro League, LIV Golf, The Premier League, International Boxing and Tennis with more to come.


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Sport Investment Director

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Basim K. Ibrahim

Ministry of Investment, Kingdom of Saudi Arabia

Basim K. Ibrahim, CLSS, CIPM, is passionate about the opportunities for sport development in the Kingdom of Saudi Arabia. He is a seasoned Investment Attraction & Development Manager with 20 years of diverse professional experience in Investment, IT, Training, Project Management, and Research.


A former Global Shaper at the World Economic Forum, Basim is a member of various professional organizations. He founded BMA Engineering in 2011 and co-founded BoardMaps in 2015, showcasing his entrepreneurial spirit.


His extensive international experience includes roles with INSPUR in China and CONCO in South Africa. Basim was a pivotal member of the joint technical team between SAP and Saudi Aramco from 2000 to 2005. Passionate about volunteering and dedicated to serving his country, Basim is a dynamic leader in the field of Business and Investment Development.

Sheikha Asma Bint Thani Al-Thani

Qatar Olympic Committee

Asma Al Thani is an outstanding female leader in global sport, renowned for her leadership in sports marketing and her adventurous spirit as a mountaineer. She currently serves as the Director of Marketing and International Cooperation Sector at the Qatar Olympic Committee, where she oversees strategic initiatives to enhance the visibility and development of Olympic and Paralympic sports across Qatar and the broader region.

She has significantly contributed to the success of major events, including the ANOC World Beach Games 2019, the World Athletics Championships 2019, this year’s World Aquatics Championships, and the Asian Games Doha 2030 bid.

Asma has embarked on numerous adventurous pursuits. She made history as the first Qatari to ski to both the North and South Poles and has climbed some of the world's highest and most formidable mountains. These achievements align with her “Beyond Boundaries” mission, which aims to motivate people to transcend personal and societal barriers, encouraging women and youth to follow their dreams and utilize sports to bridge cultural gaps.

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Director of Marketing and International Cooperation Sector

General Manager  Sports Sector


Turki Bin Oudah

Royal Commission for Riyadh City

Turki is the General Manager of the Sport Sector within the Royal Commission for Riyadh City.


He has held various leadership positions and has worked across multiple initiatives with different sectorial focuses concentrated around Urban Planning,

Infrastructural and Environmental Planning, and Strategic Development.


He also holds a position as the Deputy Executive Director of Green Riyadh, a megaproject which is considered one of the four most iconic projects directly linked to achieving the Kingdom’s 2030 Vision.

Amir Tawfik

Al Ahly Football Company

Amir Tawfik is the Chief Executive Officer (CEO) of Al Ahly Football Company, the largest football club in Africa and the Middle East. He has held this position since February 2023, following five years as the marketing and football contracts director at Al Ahly Sports Club.

Amir embarked on his professional journey after successfully completing the FIFA CIES Diploma in March 2015. Prior to that, he had a remarkable career as a professional goalkeeper, playing in the Egyptian premier league and Egyptian national teams. His career journey has helped him develop a strong sense of discipline, teamwork, and determination, which are the vital qualities in both sports and business.


Driven by his passion and deep admiration for the game, Amir dedicated his focus to the broader impact of sports, firmly believing in its potential to shape nations and countries positively. His unwavering ambition to contribute to the industry has led him to lead one of the most prominent football companies in the Middle East.

Chief Executive Officer

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Executive Director

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Nasser Al Khori

Generation Amazing Foundation, Supreme Committee for Delivery & Legacy

Nasser Al Khori, Executive Director at Generation Amazing Foundation, leads the FIFA World Cup Qatar 2022's social legacy initiative. He focuses on sports for social development in underprivileged areas, including work with refugees and IDPs. Nasser, with significant non-profit experience, has formed crucial partnerships and is part of the UNESCO Chair in sport governance. He holds an MBA in Educational Leadership from UCL and a BSc from Carnegie Mellon University.

Lama Alfozan

Saudi Olympic Committee & SBF

Lama Alfozan, a former professional fencer representing Saudi Arabia, boasts an impressive athletic background. Currently serving on the Athlete Committee at the Saudi Arabian Olympic Committee, she plays a pivotal role in shaping sports policies. Additionally, she is an expert in Public Private Partnerships in the Kingdom of Saudi Arabia and she continues to drive the sports industry forward in the region.

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Board Member Saudi Athlete Commitee - MESIF 2024 Advisory Board

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Senior Marketing Director -

MESIF 2024 Advisory Board

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Amr Elrawi

Avery Dennison

Amr Elrawi comes from the Middle East and is passionate about sports development in the region. He is an award-winning commercially focused and data-driven business leader and advisor, with over 22 years of experience in
Marketing, Sales & Service within four different industries Telecom,
Technology, Financial Services, and Sports.


Amr was Director of Sports Marketing and Business Development at Oracle. In this role  at Oracle he helped Sports organisations and partners including Oracle Red Bull Racing, Premier League and SailGP to use
data, AI & Machine Learning models and technology to win and drive performance.

Before joining Oracle, he was the Head of Acquisition for Tottenham Hotspur Football Club, focusing on growing and engaging fans using Data and Marketing Solutions to drive
commercial value & improve Fan Experience. 

Kash Shaikh

Baseball United, Inc.


Kash Shaikh is a highly accomplished entrepreneur, business leader, and sports marketer with over twenty years of international experience. He founded Baseball United, a professional baseball league focused on the Middle East and South Asia, based in Dubai, where he serves as President, CEO, Chairman, and Majority Owner. Before this venture, Shaikh significantly contributed to business growth, community impact, and cultural development in various corporate and startup environments, including his own companies.

Shaikh has received numerous accolades, including Entrepreneur of the Year by Ernst & Young, CEO of the Year by Business Courier, and Marketer of the Year by Brandweek. He's the only individual to have been honored as both General Motors' Rising Star for Entrepreneurship and PR Week’s Rising Star for Communications. Furthermore, he was twice named Global Mentor of the Year by Break the Ceiling, a Singapore-based leadership institute.

His companies have consistently achieved high rankings, appearing in the top 1% of the Inc5000 and Entrepreneur360 lists and securing the #1 spot in the Fast55 list for startups based on three-year revenue growth.

Shaikh's early career at Procter & Gamble spanned ten years, where he led successful brand initiatives across four continents for major brands. He is also a recognized TEDx speaker, known for his leadership and team-building skills.

Chairman, CEO & Co-Founder



MESIF 2024 Advisory Board

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Chris Lencheski

Phoenicia Sport and Entertainment

Chris Lencheski boasts over 20 years of experience in the global sports and entertainment industry. He has held prominent roles in companies like SKI & Company (Founder), Comcast-Spectacor, Phoenicia Sport and Entertainment, Winning Streak Sports(a GB Partners/Wafra Investments company), MP & Silva, and IRG Sports + Entertainment(a TPG Specialty company). 


Lencheski is a Brandweek Magazine award winning CEO, known for setting industry standards and best practices, particularly in commercial partnerships and strategic development. He also played key roles in major sporting events, including the Olympics and the Americas' Cup. Lencheski's diverse career includes team ownership in NASCAR and the International Hockey League. He is a Syracuse University and Harvard Business School alumnus and an adjunct professor at Columbia University since 2015.

Aphrodite Moschoudi

Supreme Committee for Delivery & Legacy, Qatar

Aphrodite Moschoudi is an accomplished professional with expertise in major sports projects and events. Her career highlights include extensive involvement in bidding, strategic planning and delivery of major events, including the Olympic Games, Asian Games, Arab Games, FIFA World Cup, FIFA Arab Cup, Asian Cup, World Championships in Athletics and IPC Para-Athletics. She has also been instrumental in setting up key sport projects such as the Schools Olympic Programme, the Olympic & Sport Museum, the National Sport Day as well as sport investments and partnerships.


During her time at the Supreme Committee for Delivery & Legacy (SC), Aphrodite led the Planning & Integration of Host Country Operations for the FIFA World Cup, Qatar 2022, to include the tournament readiness and ultimately the delivery of the Main Operations Centre as the central point of command. Aphrodite is currently a senior advisor at the SC supporting the planning and delivery of key national events.


Aphrodite’s approach is that talent and technical expertise are not sufficient and should be complemented by positive spirit, practical thinking, human relations and ethos all the way.

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Senior Adviser  -

MESIF 2024 Advisory Board 

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Marketing & Communications Executive Director

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Michael Golding


An accomplished and seasoned professional in marketing, communications and brand building, with a proven track record across global events such as Formula 1 Etihad Airways Abu Dhabi Grand Prix and global brands including British Airways, Mercedes Benz, Royal Bank of Scotland/Natwest and HP. At Ethara his focus areas include overseeing all group, event, product and venue marketing and communications alongside new brand development, Abu Dhabi stakeholder collaboration and working with the leadership team to grow the venues and events business for the group.

Ahmed Abas


Ahmed is a Director within the Strategy & Transactions division at EY MENA based in Riyadh with more than 14 years of regional experience with focus on social infrastructure and sports business.

Ahmed previously worked at Mott MacDonald as the Territory Manager and advisory projects lead in Saudi Arabia, and also as a public sector strategy advisor at Arthur D. Little.


Ahmed has advised leading football clubs, private and public organizations in the region on their growth, revenue and privatization strategies, as well as sports facilities development and finance. Ahmed is a regular speaker on sports investments and public private partnerships.

Ahmed has a Business Masters from Heriot Watt University, and is an accredited professional in multiple professional areas including Public Private Partnerships, Sustainable Planning and Finance.

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Director, MENA Sports Practice - MESIF 2024 Advisory Board


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Rodi Basso

E1 Series

Rodi is an Aerospace Engineer who started his career at NASA Goddard Centre in Greenbelt (USA) by implementing new electronic technologies for on-board satellite data intelligence.  


He then focused on Race Engineering in Formula 1: Five F1 World Championships won in Scuderia Ferrari between 2000 and 2005. This was followed by three years at Redbull Racing where he contributed to its first podium (Monaco 2006) and the foundation of the future Redbull successes.


Afterwards, he moved his interests into Technology Business Performance covering business development and managing director roles in Magneti Marelli and McLaren Group. 


Today, Rodi is the CEO and co-founder of the E1 World Championship with Alejandro Agag, founder of Formula E and Extreme E. The UIM E1 World Championship is the only world electric powerboat series aiming to disrupt the entertainment Industry and accelerate the electrification of the marine industry.


Rodi is also involved in advisory roles for tech companies, universities and greatly enjoys being part of thought leadership conferences.

Shaima Saleh Al-Husseini

Saudi Sports For All Federation

Shaima Saleh Al Husseini is the CEO of the General Assembly of the Saudi Sports for All Federation. Shaima advocates for a healthy lifestyle by inspiring all members of society to be physically active. This commitment reflects her desire to highlight the Kingdom of Saudi Arabia's efforts to empower girls and women to play a role in the development of a vibrant society and healthy, active communities.

Chief Executive Officer

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Martin Whitaker

Saudi Motorsport Company

Martin Whitaker has had an extensive career in motorsport spanning over 30 years. He has held various roles within the sport, including positions at the governing body FIA and Formula One Management. Whitaker has served as the communications manager for the McLaren Formula One team and has also acted as the director of motorsport for the Ford Motor Company, overseeing its Formula One and World Rally Championship programs. Additionally, he has held the role of CEO for the Bahrain International Circuit and the international racing series Australian V8 Supercars. Currently, Whitaker serves as the CEO of the SMC.

Enes Efendioğlu, (MD, PhD, MBA)

Ministry of Youth and Sports of the Republic of Türkiye

Dr. Enes Efendioğlu holds the position of Deputy Director General at the Ministry of Youth and Sports of the Republic of Türkiye. With a Ph.D. in Public Health, specializing in physical activity and community-level sports, he actively collaborates with Turkish athletes, sports clubs, and athlete families. As a founding member of the BIGG Sports Award by the Turkish Ministry of Youth and Sports, Enes has played a crucial role in advancing the local production of sports equipments.


Additionally, he serves as a bureau member of the European Steering Committee for Youth. His contributions to sports and youth policies have earned him the prestigious Forbes 30 Under 30 Award, solidifying his status as a distinguished figure in the development of sports and youth engagement.

Director General

Youth & Sports


General Manager of Tourism & Entertainment


Majed Algahnem

Ministry of Investment, KSA

Accomplished Saudi national executive with more than 13 years of experience in hospitality transactions advisory, travel and tourism. In addition to strategic planning, business and product development.


A persuasive and persistent leader with a proven track record in achieving positive business and organizational results. The ability of planning, managing, directing and controlling processes and activities to building and preparing the vision, mission and general strategic direction of organizations, in addition to a sound financial background are Majed’s main strengths.

Fatma Al Nuaimi

Supreme Committee for Delivery & Legacy

Fatma Al Nuaimi is the Communications and Media Executive Director at the Supreme Committee for Delivery & Legacy (SC). Al Nuaimi has been leading the department since January 2017, having first joined the organisation in 2013.

In her role, Al Nuaimi led on communicating and engaging with local, regional and global stakeholders to keep them informed of and involved in the SC and Qatar’s journey to deliver a historic FIFA World Cup™ in 2022. This included all communications activities on behalf of the SC, as well as the Local Organising Joint Venture, the FIFA World Cup Qatar 2022 LLC, and Qatar as Host Country for the event, and spanned  corporate communications, media, digital media, government and stakeholder relations, and more. 


Currently, Al Nuaimi looks after communicating the tournament’s economic, social, cultural and human legacy, and the lasting impact it has had on Qatar, the region and the world.

Communications & Media Executive Director

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Director of Sports Sector

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Sheikh Khalifa Bin Khalid Al Thani

Qatar Olympic Committee

Sheikh Khalifa Al-Thani is a prominent figure in Qatar’s sporting domain, primarily recognized for his influential role as the Director of the Sports Sector at the Qatar Olympic Committee. In this capacity, Sheikh Khalifa has been instrumental in guiding the development and execution of strategic initiatives aimed at enhancing Qatar’s sporting excellence and global sports profile. His leadership encompasses the organisation and promotion of sports events, contributing significantly to Qatar's vision of becoming a leading sports hub.

Beyond his primary role, Sheikh Khalifa champions youth sports development as the Schools Olympic Program (SOP) Chairman and Qatar School Sports Association President. Under his guidance, the SOP has flourished, welcoming tens of thousands of students every year and successfully promoting the Olympic and Paralympic values among young athletes. His efforts have ensured the seamless integration of sports into the educational framework to foster a culture of physical activity and competitive sportsmanship from a young age.

In addition to his dedication to sport, Sheikh Khalifa has also made notable contributions to the investment sector, particularly within the Qatar Investment Authority (QIA). His experience at QIA ranges from analyzing investment opportunities to managing diverse asset portfolios, demonstrating his versatile expertise and strategic insight in financial management.

Marcos Pelegrin


Marcos started his professional career as an Executive Associate for CEOE International, focusing on Asia & Oceania Relations and developing successful projects in more than 20 countries. After that, in 2014 he joined Nexus Fostering Partnership as Business Development Manager where, in March 2015, Marcos founded World Football Summit, where he was International Affairs & Business Development Director.


Currently at LALIGA, Marcos has held positions as a Manager for International Relations, Managing Director of LALIGA in Africa from 2019 to 2023, and was appointed to the position of Strategic Partnerships Director of the MENA region in August 2023.

Strategic Partnerships Director - MENA

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UK Executive Director

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Chris Innes-Hopkins

Saudi British Joint Business Council

Chris Innes-Hopkins is CEO & UK Executive Director of the Saudi British Joint Business Council (SBJBC UK), a non-profit business association with over 200 Saudi and British members which promotes business and partnership opportunities between the two Kingdoms through advocacy, events and knowledge exchange.

Chris is a former senior diplomat whose posts have included Riyadh, Kuwait, Ankara, Cairo and Jerusalem where he was closely involved in building meaningful UK/MENA partnerships.  He is a Director of UK-Gulf Connect Ltd, and has been active over the past 12 years in supporting UK public and private participation in Saudi economic reform and capacity building in key sectors including sports and entertainment.

Mashael AlObaidan

Mashael Racing

Mashael AlObaidan is a trailblazing Saudi Arabian rally driver and a true force to be reckoned with in the male-dominated world of motorsports.

She has shattered barriers as the first female rally driver in Saudi Arabia and the first Saudi female driver to be granted a rally license, becoming one of the most powerful advocated for youth empowerment, by inspiring them to pursue their dreams.  

Mashael has also made history by becoming the first female lead pilot for the Aoki Racing team at the world’s first E1 championship series. She is part of an all Saudi team and is contributing to put Saudi Arabia as one of the leading countries in water sports.  

History-making Saudi Sports Personality & Rally Driver

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Chief Championship Officer

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James Taylor

Extreme E

James Taylor is Chief Championship Officer at Extreme E, a new global electric motorsports series. Extreme E’s mission is to showcase electric SUV performance in extreme conditions, whilst providing a platform to encourage global action to combat environmental issues. 

Prior to joining Extreme E, James was Vice President, Rallycross at IMG. James has experience in creating and promoting new sports properties, having worked for IMG to develop a number of its motorsports, cricket, and football businesses across the world. 

Dr. Ahmed Khellil Abbassi

Qatar Stars League

Dr. Ahmed Abbassi currently serves the executive director of competitions and football development at the Qatar Stars League, designing and leading strategies together with the team to achieve the organization’s ambitious vision and targets. Prior to that, he was serving as the sporting director of Al Duhail Sports club winning multiple trophies, before being appointed to serve as the director of national teams, being an executive part of the team winning the Gulf Cup 2014, the Asian Cup 2019 and the Asian Cup 2023. In parallel to that, he is a member of the AFC competitions committee and is the co-founder and chairman of Qatar Solar Energy. 

Executive Director of Competitions & Football Development


Vice-President & Director of Skills

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Asma Al-Jasser

Saudi Cycling Federation and Misk Foundation

Ms. Asma Al-Jasser is an esteemed Vice President at the Saudi Cycling Federation and the General Supervisor for the Women’s Saudi International Cycling Team. With over two decades of robust experience in leadership, human capital development, and strategic project management, she plays a pivotal role in advancing women's sports within the region. Her commitment to personal and professional growth is further evidenced by her role as Director of Misk Skills at the Mohammed bin Salman Foundation ‘Misk’, where she oversees significant educational and developmental initiatives aimed at empowering the youth of Saudi Arabia.


Her leadership at Misk has led to the successful enrollment of over 565,368 students in various programs. Ms. Al-Jasser’s dedication to fostering teamwork and resilience among her teams ensures operational excellence and the achievement of strategic goals. A holder of professional certifications from prestigious institutions such as Harvard University and the London Business School, she brings a wealth of knowledge and an innovative approach to the sports and investment sectors. Ms. Al-Jasser's experience and leadership are instrumental in nurturing talent and promoting sports as a vital component of holistic community development.

Eng. Fahad Ebrahim Juma Muhanna

Qatar Olympic Committee

With over 22 years of experience, Eng. Fahad has played key roles in project management, strategic planning, and improving how organizations perform. He has worked in business development and managed projects in various fields, including communications, information technology, and services.

Eng. Fahad was also the Deputy CEO in charge of Project Management and Technical Bids for the Doha 2020 Olympic Games Bidding Committee, and he worked as the Executive Director of Projects and Programs at Enterprise Qatar (EQ). He led the Planning and Operations Committee for the 2019 IAAF World Championship in Doha, and the Planning and Coordination Office for the first ANOC Beach Games in Qatar in 2019. He was the General Manager and Vice President of the 23rd Asian Athletics Championship and led the Sustainability and Development Committee for the Doha 2030 Asian Games Bid, which was successful, following Qatar's first hosting in 2006.


Currently, Eng. Fahad leads the Strategy and Sustainability department at the Qatar Olympic Committee, focusing on strategic planning, performance monitoring, and promoting sustainability and knowledge management. He also serves as the Executive Director of the Strategic Planning and Integration Committee for the 2027 FIBA Basketball World Cup.

Director of Strategy and Sustainability

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Sport Investment  Specialist - MESIF 2024 Advisory Board

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Nazeel Juvale

MESIF Advisory Board Member

Nazeel Juvale is a senior executive leader with 20 years of global experience across sport, tourism and entertainment in the context of investment, destinations, events and real estate development.


Currently Group Head of Strategy and Growth at a global multi-billion dollar private institutional investment group, Nazeel has excelled in driving strategy, growth and innovation, influencing the Board and C-suite, and executing complex multi-stakeholder programs at Fortune 100 conglomerates, national governments and tech startups across Asia, Africa, Oceania and the Middle East.


In the field of sport, Nazeel has provided strategic leadership for a USD 30B portfolio of leisure, sports and entertainment assets on Yas Island – the Middle East’s leading tourism destination and advised on transformational sporting projects including the FIFA World Cup 2022 and the Abu Dhabi Formula 1 Grand Prix.

Carlos Cantó

SPSG Consulting

Carlos Canto is an esteemed sport and entertainment professional with over 30 years of global experience, having led consultancy projects in over 25 countries across four continents. His extensive career includes over a decade as Vice-President of the Consulting division at IMG (now Endeavor) and a subsequent tenure in the same role at Lagardère Sports (now Sportfive) for two and a half years.

In 2016, Carlos founded SPSG, his own boutique consulting firm focusing on sports and entertainment. He also holds significant roles in academia and professional associations. Carlos is a member of the Boards of Directors of the Spanish Marketing Association, overseeing the “Sport” chapter, and has served on the Board of Directors of RCDeportivo de La Coruña football club. As an academic, he is a Sport Business and Sponsorship professor at ESADE Business School and IE-Instituto de Empresa Business School, and a lecturer at LaLiga Business School and Escuela Real Madrid Universidad Europea. Additionally, Carlos actively contributes to the Advisory Board of several sports sector start-ups.

Sport & Entertainment Specialist -

MESIF 2024 Advisory Board

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CEO & Founder


Jay Greene

The Sports Playmaker

Jay is the CEO and founder of The Sports Playmaker who has worked in the sports industry for 20+ years with leading roles at IMG, Sportradar and Infront Sports Media. 


Sports technology is at the forefront of the business, as it supports innovative and disruptive tech with turnkey solutions such as strategy, marketing, creative, digital, commercial growth activation and investment services.


The business also consults with sports federations, leagues and agencies who are overwhelmed with the amount of technologies flooding the market and want to focus on qualified solutions that actually solve their problems.

Jassim Al Jassim

AFC Asian Cup

Jassim Al Jassim is a renowned leader in the world of mega-sporting events in Qatar, with a track record of success in delivering exceptional large scale tournaments. He played a central role in propelling Qatar to the forefront of global sports and events management.


As Chief Operating Officer for the FIFA World Cup Qatar 2022™, Jassim spearheaded its historic success, overseeing crucial operational areas like team and referee services, competition management, venue operations, media & broadcast, spectator services and event services and transportation. Notably, he achieved this success amidst the unprecedented scale and complexity of hosting the World Cup in the Middle East for the first time.


He then went on to excel as Chief Executive Officer of the AFC Asian Cup Qatar 2023™, leading the charge and achieving record-breaking results. Under his leadership, the tournament witnessed the highest attendance ever for the tournament, the widest broadcast reach in its history, an unprecedented fan and media engagement and a significant increase in visitor numbers to Qatar.


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Group CEO

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Jed Moore


One of 54's founding shareholders, Jed is the Group Chief Executive and a member of the Board of Directors. 54 was incepted in May 2015 as Performance54 Ltd. and quickly established itself as one of the fastest growing businesses in sport. Attracting investment in February 2021, from Sanabil Investments, 54 - now a PIF portfolio company – is continuing its global growth trajectory while embarking on an aggressive acquisition strategy.

Jed combines his passion for sporting competition with an astute business acumen, which has helped him build a reputation as one of sport’s leading advisors, strategists, and tacticians. Known to some of the world’s most dynamic brands, destinations, rightsholders, and investors, Jed’s creative thinking has played a pivotal role in shaping some of the most significant developments in sports marketing and investment.

His contributions have been instrumental in pushing the edge to take sport into exciting new realms, spearheading the development of LIV Golf (where 54 is a shareholder and is represented on the Board of Directors by Jed), a challenger brand at the top of professional golf, renowned for challenging conventions and revolutionising the sport forever.

Ahmed Imam


Ahmed Imam, Co-Founder of UniFan, is dedicated to revolutionizing fan engagement by seamlessly combining digital solutions and live sports experiences. With a Bachelor's in Finance from Arizona State University and a Juris Doctorate from Columbia Law School, Ahmed's background in corporate law, specializing in complex mergers and acquisitions with expertise spanning the sports, entertainment and technologies industries, complements his role. Ahmed’s vision and diverse skill set drive UniFan's mission to enhance fan ecosystems in Saudi Arabia, fostering a more vibrant, interconnected sports culture. As a dynamic leader, Ahmed is committed to delivering unparalleled experiences for fans and stakeholders alike, setting new standards of excellence and innovation in the industry.


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Professor &

MESIF White Report Adviser

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Dino Ruta Ph.D.

SDA Bocconi School of Management

A Professor at SDA Bocconi School of Management, Dino Ruta conducts research, training and consulting, supporting executives and entrepreneurs in key decision-making processes, both in corporate and sports contexts. The focus of his professional activities lies in innovating the sports and events ecosystem by generating positive legacies, through human and social capital development methodologies supported by new technologies. 

His various projects over the years have led him to be known internationally particularly in North America, Europe and the Middle East on the following topics: Sport and Major Events Leadership, Athletes’ Management, Sports Ecosystems and Olympic Movement, Sports Innovation and Sustainability, Impacts and Legacy of Sport and Events.

In 2013, he founded the Sport & Entertainment Knowledge Center, a research and training center at SDA Bocconi School of Management. At SDA Bocconi he is also Academic Director of the Executive Master in Business of Events (EMBE) with the academic collaboration of Fondazione Milano Cortina 2026, and Scientific Director of the FIFA Master (International Master in Humanities, Management and Law of Sports). Since 2015 he has been Affiliate Professor of International Sports Management at Columbia University, New York (USA) and since 2018 Affiliate Professor at the Josoor Institute, at the Supreme Committee for Delivery & Legacy, Doha (Qatar).

Mansoor Ahmed


Mansoor has over 25 years’ experience in real estate, infrastructure, healthcare, education and PPP in the MENA region including the Kingdom of Saudi Arabia. He has worked for Ernst & Young (EY), Andersen Consultancy, and presenting work at Colliers as Executive and Head of Advisory Practice for the MENA region for since 2010. He has conducted many strategic and advisory level projects in sports sector across the MENA region, with a focus on football, golf, equestrian, polo, tennis, cricket and many other outdoor and indoor sports.


Mansoor has advised number clients in both public and private sector on several Sports, Entertainment and Social Infrastructure projects across the middle east region. As most of the Sports, Entertainment and Social Infrastructure projects can be classified as “public goods” and are not economically viable at standalone level, Mansoor main area of expertise is to optimise the financial and operational efficiencies and support Sports,  Entertainment and Social Infrastructure projects by developing innovative real estate projects around the projects to make a project at macro level feasible or at least revenue neutral and/or evaluate their benefits for overall economy and society by conducting economic and social impact studies, in terms of contribution to GDP, increasing tourism, enhancing city / country  attractiveness and overall impact on Quality of Life.

Executive Director - Middle East & Africa

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Football club consultant, lecturer, and football expert

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Federico Mari

International Football Business Consultant

Federico Mari is a football club consultant, football entrepreneur, and former banker.

Federico writes daily on LinkedIn about the business of football where he analyses clubs and proposes innovative strategies for branding and growth.

He has developed a brand of thinking he calls Football Humanism, which puts the fans and athletes at the center of strategic decision making for sports clubs and organisations.

Federico is particularly passionate about the growth opportunities for sports marketing and fan engagement in the Middle East.

Steve Beharall

Newcastle United Foundation

Steve Beharall, Chief Executive Officer of Newcastle United Foundation, is renowned for his exceptional leadership and transformative impact in the UK. With a growing reputation for excellence in his current role, Steve's career journey reflects his unwavering commitment to community development and sports empowerment.

With a legacy rooted in professional football for over 25 years, Steve has left an indelible mark on the sport. From his pivotal role as a Non-Executive Director at Newcastle United Women to his contributions in education as a Non-Executive Director at NEAT Academy Trust, Steve's influence transcends the field.

Having coached at the esteemed NUFC boys academy, Steve has nurtured and developed young talent, shaping the future of the game. His dedication to both the athletic and academic spheres underscores his commitment to fostering excellence at every level.

Steve's expertise spans across executive leadership, operational planning, business strategy, and management. Through his diverse roles, Steve exemplifies a passion for fostering talent, driving growth, and making a positive impact in communities. As a leader and visionary, Steve Beharall continues to inspire change and elevate the world of sports and community development.


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Board Member & Head of the Women's Committee

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Stephanie Alnaber

Jordan Football Association

Stephanie Alnaber, is a former professional football player with a distinguished career for over 15 years, having played professionally in Denmark, Lebanon, and the UAE before retiring in 2020. Currently, she holds several influential roles within the football community, including serving as a Board Member and Head of the Women's Committee at the Jordan Football Association. Additionally, she holds a position on the Women's Committee Board at both the West Asian Football Federation and the Asian Football Confederation. In addition to her administrative roles, she is the Sporting Director of Etihad Club Jordan, which participates in top-tier competitions for both male and female teams. Beyond the field, she is the co-founder and COO of Kabaten, a sports tech company dedicated to revolutionizing the sports industry through advanced data collection and management systems. Her career reflects a deep commitment to promoting and developing football at all levels.

John Roberts

AFL Architects

As Director of Sport, Arena and Leisure, John oversees projects, both in the UK and internationally. Managing many of our highest profile projects, he provides insight on maximising the fan experience, optimising a venue and ensuring compliance with national and international sporting regulations, whilst ensuring they are ultimately commercially viable. Working closely with administrative bodies such as UEFA, the ECB, and the Football Licensing Authority, he has written and updated stadia design guides and advised national sporting bodies on adaptations to stadia to host major events. John also works with grassroots clubs to identify opportunities to transform their venues.


He is also a Trustee and Director of CAFE, a charity working to improve access and inclusion throughout the football industry. He advises on activities in relation to design and construction of new stadia facilities and ensuring they are accessible and inclusive.


Finally, John has expertise in achieving more sustainable venues, an ethos that also runs throughout AFLarchitects. He is always mindful and passionate about creating projects that leave a lasting legacy.

Director of Sport, Arena and Leisure

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Operation Excellence Lead

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Oman Vision 2040

Oman’s Nader Nasser Hamood Al Rawahy is seconded to the Ministry of Culture, Sports, and Youth from the Sultanate’s “Oman’s Vision 2040” Ministry where he leads Operational Excellence for Oman’s strategic development roadmap “Oman Vision 2040”.

Since its endorsement in September 2015, Oman has emphasized aligning its national priorities with the UN's sustainable development objectives through Oman Vision 2040. As part of this initiative, there is a focus on real estate such as the waterfront Sports City in the South Al Batinah governorate, The Sustainable City YITI and renewable energy projects, particularly hydrogen and green hydrogen production.

Nader is an expert in inward investment and economic development. His expertise spans audit, advisory, and structuring. Prior to this role, Nader amassed over 20 years of experience at KPMG and EY. He is also the founder and board member of the Association of Chartered Accountants of Oman, a member of the Institute of Internal Auditors and a Certified Fraud Examiner.

Amro Turkistani

Saudi Games, Riyadh 2034

A professional with a comprehensive sport management background, including substantial major global event and multi-sport games experience. 

Proven leadership abilities in spearheading all aspects of prestigious domestic and global sport events; directing large Sports & Venue teams and overseeing extensive event budgets. Demonstrated success in leadership roles such as Head of Sports and Events, Sport and Facilities Manager, Sport Cluster Manager and Football Manager.

Head of Sports

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Digital Strategy Director

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Mohamed Rassmy

SPL Media House

Mohamed Rassmy is the Digital Strategy Director at SPL Media House in Riyadh, leading innovative digital strategy and data analysis initiatives since January 2024. His role at SPL Media House has been pivotal in shaping digital media strategies, particularly in leveraging data-driven insights to foster audience engagement and growth.

Previously, Mohamed excelled as the Strategic Partnerships Manager for Meta in Dubai, where he significantly expanded sports digital engagement across the Middle East and North Africa, enhancing interactive fan experiences through strategic digital content.

Mohamed was at the forefront of innovating Arabic Sports Social Media across the MENA region. He initiated and led a dynamic team responsible for transforming the digital landscape, engaging over 20 million fans with tailored content from global sports powerhouses, including Arsenal FC, Chelsea FC, Liverpool FC, AS Roma, FC Bayern Munich, Olympique de Marseilles, LFP,, and Manchester United. His efforts not only captured vast audiences but also established enduring partnerships that set industry benchmarks in sports digital marketing.

Faisal Abusaq

Al Nassr

Faisal Abusaq, a seasoned Saudi professional with over 20 years of experience in multiple industries. Holding a marketing degree from King Fahd University of Petroleum and Minerals and started his career in 2002 by founding the first classifieds newspaper in Saudi Arabia. Moving then to Saudi Telecom Company as the Brand Manager for the group and handling the international sports sponsorships with Manchester United and Real Madrid. Faisal then joined Phar Partnerships to establish their presence in Saudi and worked with Alnassr to create the first fan loyalty program. Moving from there to Intigral as the VP of marketing and head of sports, creating Dawri Plus the award winning and largest sports content application in the MENA region. Faisal then joined the Chinese social media giant Weibo to create the first Arab social media platform (JAKO). Faisal Joined Alnassr board of directors in 2021 and served in the investment committee. Faisal is also the CMO of Sawani (a PIF company) specializing in camel dairy products.

Board Member


Vice President

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Saudi Arabian Football Federation

Lamia Bahaian is the first female Vice President of the Saudi Arabian Football Federation (SAFF). A pioneer of Saudi women’s football who has been involved in the game for over 15 years, she also supervises the SAFF Women’s Football Department. During her tenure at the Federation since 2020, she helped establish four women’s national teams, two leagues and four regional training centres across the country. 

Lamia has been a board member at SAFF since 2021, and also sits on the Saudi Pro League (SPL) board. She is Head of the West Asian Football Federation’s (WAFF) Women’s Committee and a member of its Executive Committee. In addition, Bahaian is a member of the Women’s Football Committee at the Asian Football Confederation (AFC). 


A former practicing lawyer, Lamia holds a bachelor's degree in Law from Prince Sultan University, and a Master's in Commercial Law from California’s Chapman University.

Bader Aljeraisy

Ministry of Sport, KSA

With a solid background in investment and strategic planning in both public and private sectors, Bader Aljerisy is currently spearheading the privatization of clubs and assets within the Ministry of Sport. His role involves transforming sports clubs into financially sustainable entities, enhancing their operational efficiency, and broadening their impact on national sports development through engaging the private sector.


Bader has a proven track record of leading complex projects that require thorough market analysis and stakeholder engagement. His strategic initiatives aim to align with national goals for sports accessibility and community involvement, ensuring long-term benefits for public welfare.


Bader combines academic financial knowledge with practical experience to drive innovations in sports privatization. He is also an active participant in industry forums, advocating for private sector engagement in sports to foster community development and economic growth.

Privatization Director

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General Manager of Investments

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Ministry of Sports, KSA

Mansour currently serves as the General Manager for Investments in the Ministry of Sport. He is responsible for catalysing investment-led growth in the sport sector through private sector participation. He leads a team that not only creates investment opportunities, but also enables a conducive environment for the private sector to profitably engage and flourish. Simultaneously, he leads monetization of infrastructure and assets of the Ministry and the commercialization of Ministry’s events and activities. 

Prior to joining the Ministry of Sport, he served as the General Director for Delivery in the Ministry of Defence, leading a successful transformation program. 

Mansour holds a Bachelor’s Degree in Software Engineering from King Fahad University of Petroleum and Minerals and his Executive MBA from the George Washington University. He also has a Certificate in Management (CiM) from London Business School and Managing Successful Programmes MSP® Practitioner Certificate.


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Gold Sponsors


Silver Sponsors

Bronze Sponsor

Lanyard & Name Badge Sponsor


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Emirates Stadium Tour Sponsor

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Knowledge Partner

Event Partners

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Up to 300 Senior Sports Business Leaders from EMEA

45+ Lop level Speakers

Representation from Saudi, UAE, Qatar, Kuwait & Bahrain

Conference & Exhibition Space

Active Networking with Key Decision Makers

VIP Drinks Reception

  • Ministries of Sport from across the region

  • Leading Sport Federations

  • Sports Clubs and Athletes

  • Investment Bodies

  • Sport Business Leaders

  • Leading Sports Brands

  • Sport Infrastructure Specialists

  • Sports Innovators in Data and Engagement

  • Sports Marketing & Branding Executives

  • Broadcasters, Media Personalities and Press

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The Venue
Sports Stadium


Join us at the iconic Emirates Stadium, home of Arsenal FC.

Sponsored by one of the region's most famous airlines and home to one of the UK's most historic and successful football teams we believe the Emirates to be the perfect venue for this market leading event.

There will be the opportunity for delegates to get a tour of the pitch, dressing room and stadium during the event. Be sure to use #MESIF2024 when sharing on social media!

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Contact Us

Join Us in Advancing Innovation in Global Sports!

We're on the hunt for partners who share our values and vision for the sports industry worldwide.


To explore collaboration opportunities, speak with our team directly at:

Get in Touch

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